our story

who we are

The Unseen, Unleashed.

Matte BLK was born from a singular vision: to uncover untold stories and unleash their potential. Inspired by the traditions of the Khoi people - Africa’s original innovators - we draw from their belief that the wind carries messages, the soil preserves history, and the ocean connects us to infinite possibilities.

This philosophy fuels our mission to bridge the gap between underserved communities and the brands that seek to connect with them. We champion emerging markets, crafting culturally nuanced campaigns that create real value for people and businesses alike.

Our purpose

We are more than a creative agency.

We are architects of Africa’s brand stories. Through a human-first approach, we turn insights into impactful strategies and strategies into unforgettable experiences.

Our Mantra

The Unseen, Unleashed.

This isn’t just our tagline - it’s our promise. We uncover what’s often overlooked and bring it to the forefront, creating work that moves markets, shifts culture, and transforms lives.

Our Values

01.

01.

Cultural Authenticity
Cultural Authenticity

We honour the diversity and richness of Africa’s people.

We honour the diversity and richness of Africa’s people.

02.

02.

Collaboration
Collaboration

We partner with brands, communities, and teams to co-create impactful solutions.

03.

03.

Excellence in Execution
Excellence in Execution

Whether it’s a print campaign, a digital activation, or an experiential event, precision and quality are non-negotiable.

Our Capabilities

From strategy to storytelling, and from creativity to execution, we offer a full suite of services that deliver on every touchpoint:

Strategic Insights & Planning

Strategic Insights & Planning

Culturally Nuanced Creative Development

Experiential Marketing & Activations

End-to-End Production

Our leadership

Matte BLK is led by Buyi Mafoko, a visionary who redefined what a creative agency should be. Her leadership centres on uncovering human truths and fostering a creative culture that delivers both social impact and business growth.

Discover the stories we’re creating and the

connections we’re building.

Matte BLK is your bridge to the world of emerging markets.

Explore what makes us different. Discover what we can do for you.

our story

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