2024
ABSA
The Power of "I CAN"
Campaign
As part of Absa’s RBB Agency Partnership, we brought culturally tuned insights to a multi-platform campaign built around the power of "I CAN." From solar banking education to home loans and transactional onboarding, we brought clarity, aspiration, and relevance to every execution.
Across TV, radio, in-branch, digital, influencer collabs, and activations, we ensured every message felt local, understood, and human.
OVERVIEW
Solar and energy-focused campaigns Digital product migration (Transfers, AVAF, SME)
Real estate activations for first-time buyers
Cross-platform delivery (ATL, BTL, PR, social)
2024
ABSA
The Power of "I CAN"
Campaign
As part of Absa’s RBB Agency Partnership, we brought culturally tuned insights to a multi-platform campaign built around the power of "I CAN." From solar banking education to home loans and transactional onboarding, we brought clarity, aspiration, and relevance to every execution.
Across TV, radio, in-branch, digital, influencer collabs, and activations, we ensured every message felt local, understood, and human.
OVERVIEW
Solar and energy-focused campaigns Digital product migration (Transfers, AVAF, SME)
Real estate activations for first-time buyers
Cross-platform delivery (ATL, BTL, PR, social)